Your employment brand is more than just a marketing buzzword. It plays a significant part in how both active and passive candidates perceive your company. It can therefore help (or hinder) your recruiting and hiring efforts in a big way. Here’s how:
Supports recruiting and retention efforts.
When employees are passionate about your brand and working for your organization, they’re likely to stay with you for longer. Not only that, but their friends and colleagues at other companies are going to want to work for you too. As a result, you can find new hires faster – ones that are higher quality, too.
If you have a well-known brand that people want to work for, you’re not going to have to invest as much time, energy and money into recruiting. Instead, candidates will be on the lookout for job openings at your company, meaning you can focus your efforts on the screening, interviewing and hiring process instead.
Enhances employment engagement.
Those who are employed at companies with strong brands are more enthusiastic about their jobs, more motivated in their roles and therefore more productive overall. This all translates into stronger growth and profits for your business.
On the flip side, when you don’t have an effective employment brand going to work for you, then it can hinder your recruitment results. For instance, according to research conducted by LinkedIn, nearly half of U.S. professionals would completely rule out a job with a company that exhibited negative employer brand factors, no matter what pay was offered.
Clearly, a weak employment brand will cost you. To ensure that doesn’t happen, here are some tips from our Kansas City recruitment team on building yours up in a positive way:
- Find out what makes you great. Talk to your employees and ask them why they like working for your company. For instance, what would they say to a friend interested in getting hired? Use the information you find to craft compelling messages about your brand.
- Tell stories. Whether it’s on your website or on social media, stories offer an effective way to communicate your brand in a meaningful way. Ask employees to author blog posts about their most memorable day at work or create video tours of your office space and facility, introducing employees along the way. Your goal is to give candidates a real feel for what it’s like to work at your organization.
- Invest in imagery. As the saying goes “a picture is worth a thousand words.” So hire a professional photographer who can take pictures of your building, work space, employees and more. Share these online on your website and throughout your social media profiles.
- Keep your website and social media profiles updated. If you want the brightest candidates, then you need to send the message that you’re an innovative company. You can’t do that if your website is 10 years old and you don’t have a social media presence. That’s why it’s important to invest time and effort into keeping both these regularly updated with fresh images and content.
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