The best way to leverage the power of LinkedIn? Beyond creating a killer profile, you need to get active on it. When you are, you can take advantage of a variety of key benefits in your career. These include:
- You can network with more professionals in the sales and marketing field, expanding your database of contacts, as well as your reach and influence.
- The more active you are, the better chance that sales and marketing recruiters in Kansas City will be able to find you on LinkedIn even if you’re not looking for a new job.
- You can elevate your career brand by sharing your own articles and insights with your connections, or by sharing posts by other authors.
These are just a few reasons to get active on LinkedIn. But when it comes down to it, how do you go about it beyond simply writing articles and getting endorsements? One of the most effective ways is by joining groups in the sales and marketing industry. Here’s a look at a few that are most relevant today:
Inbound Marketers – For Marketing Professionals
With nearly 100,000 members, this group – founded by Hubspot – offers plenty of information, from tips and tricks to tutorials for successful inbound marketing strategies.
Digital Doughnut
This group, which is valuable for professionals at all levels, is full of useful information for marketers and business leaders and covers topics ranging from developing content to effective networking.
B2B Marketing
This online community enables marketers to easily connect and collaborate with peers across the world. It also offers training, events and the latest industry news and best practices.
Search Engine Land
If you operate in the world of SEO, then this group is a must-join for you. You’ll learn about the industry’s biggest challenges, along with how to improve your search strategies.
Sales / Marketing Executives
This is actually LinkedIn’s largest group for sales and marketing executives and is a great place to talk shop with fellow sales professionals and leaders in the industry. There are also plenty of TED talks posted, offering you an endless source of inspiration and ideas.
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
With over 180,000 members, this popular group offers a way to connect with fellow professionals in the realm of marketing, PR, sales and promotions.
Sales Best Practices
This LinkedIn group is a more general one with conversations on a range of topics that impact the sales community, from cold calls and CRMs to development and productivity.
Looking for a new sales and marketing job on LinkedIn?
While LinkedIn is an ideal place to network, the Kansas City sales and marketing recruiters at Morgan Hunter are your local source for job opportunities in the area. Search our jobs now to find out about the opportunities we currently have open, or contact us today to learn more.
