Attract Millennials to Your Company with Social Media


Millennials – those born between 1981 and 1996 – have come of age in a world where social media is a regular part of daily life. That’s likely why, according to statistics, they use it as much as a 100% more than Baby Boomers. In addition, according to a survey by the Pew Research Center:

  • More than nine-in-ten Millennials (92%) own smartphones
  • The majority of Millennials (85%) use social media
  • Millennials have adopted relatively new platforms such as Instagram (52%) and Snapchat (47%) when compared to older generations
  • Around 82% of Millennials use Facebook

As Kansas City recruitment experts, Morgan Hunter knows social media is therefore an important tool to tap into when it comes to recruiting. But with so many options available, it can be tough to know where to start. Here are a few best practices to help you along the way:

Share quality content.

When it comes to attracting Millennials, quality content on social media is key. Publish stories, photos and videos that give them an inside look as to what it’s like to work at your company. Talk about your environmental stewardship program, your community giving initiative, and how you’re leading the way in your field. It’s also important to position your company as a leader by sharing your perspective on industry issues and trends. On social media, this will help spark conversations and build relationships with potential recruits.

Recruit on the right platforms.

Different subsets of the Millennial generation are more likely to be on certain social media platforms over others. That’s why it’s important to first understand your ideal candidate and find out which social media outlet is most popular among them. You can therefore make the most of your job postings and recruiting efforts. If you’re not sure where to focus, talk to existing Millennial employees and ask for suggestions.

Be transparent with what you post.

Millennials, more so than generations before them, value transparency in companies. They also expect information right at their fingertips. As a result, when it comes to posting about jobs, be as detailed and upfront as possible. Beyond job duties and responsibilities, talk about salary and benefits, company culture, and mission and vision.

Leverage the power of your employees.

When it comes to social media, your employees can act as brand advocates, spreading your message to more potential candidates. Not only they can post jobs on their social media profiles, but they can also author articles for your company blog and share videos about your company’s culture and what they like about working there. This can help you build a more robust social media presence that better appeals to Millennials.

Need more help recruiting Millennials to your team?

The Kansas City recruitment team at Morgan Hunter knows what this generation is looking for in prospective employers. Not only that, but we know where to find top Millennial talent and how to effectively source both active and passive candidates for a wide variety of roles. Contact us to learn more or get started today.