2018 Kansas City Marketing Career Advancement Guide

marketing professionals


As KC staffing experts, Morgan Hunter knows that marketing is one of those industries that’s evolving at a rapid-fire pace. That’s why, if you work in the field, it can tough to know not only where to take your career going forward, but also how to get there. The good news is that there are some common-sense best practices you can implement today that can have a positive impact on your career tomorrow. Here’s a look at a few of them:

Understand where you want to go.

When it comes to marketing jobs in Kansas City, there are endless different directions you could go in to find a new opportunity and build your career. The question is: which is right for you? Before you can move ahead in the marketing industry, you need to define where exactly it is you want to go. What’s your dream job? What does your ideal day look like? What kind of potential employers interest you most? When you have a solid understanding of where you want to go, you can then put a plan in place for getting there.

Stay current.

Years ago, you graduated from college, went to work and learned all you needed to know on the job. Today, though, it’s up to you to proactively acquire new skills so you can make yourself more marketable in the future. Continuous improvement is an ongoing process, one that should be a regular part of your career. However, there are many varied ways to approach it. These include:

  • Read industry blogs and stay connected with thought leaders in the field.
  • Subscribe to marketing publications and e-newsletters so you can stay on top of trends and challenges in the field.
  • Join a local marketing group where you can connect with other like-minded professionals in your field and learn from each other.
  • Enroll in online courses to gain specialized skills in certain areas, like social media or search engine marketing.

Know the tools.

As a marketer, you can’t be an expert in every marketing tool there is out there. However, if you want to find a marketing job in Kansas City, it is important to have a general overview and sense of what each one does and the value it offers. You should also become familiar with some of the more well-used resources, such as analytics tools like Google Analytics; social media sites like Facebook, Twitter, and Instagram; and website building platforms, like WordPress.

Take risks and don’t be afraid to fail.

Being in your comfort zone might make you feel secure, but it’s not going to get you anywhere in terms of career advancement. That’s why you should push yourself relentlessly to take on newer and bigger challenges. At work, ask for more stretch assignments where you can prove yourself and learn new skills in the process. Outside of work, put your marketing expertise to work in a volunteer role where you’re able to take on new and different tasks, as well as expand your connections. Whatever you do, don’t be afraid to take a risk or to fail. It’s better than staying in your comfort zone and not getting anywhere.

Need more help building your career – and your personal brand – in the world of marketing?

Turn to the KC staffing experts at Morgan Hunter. We have a dedicated Sales & Marketing division that connects marketing professional just like you with top marketing jobs in Kansas City. Ready to learn more or find a marketing job in Kansas City? Simply contact us today or search our marketing jobs in Kansas City.