The Secrets to Writing a Killer Marketing Cover Letter


You work in marketing. So the expectations are certainly higher when it comes to the cover letters you submit for job openings. After all, if you can’t position yourself in the best light through your cover letter, how will you do the same for a potential employer’s products or services?

To help you write a killer marketing cover letter – one that gets results – here are a few key tips to follow:

Tip #1: Show you’re a fan and that you’ve done your homework.

If you’re going to be marketing a company, then you need to be excited about the products and services they offer. If you’re not, then it comes through loud and clear in your cover letter. That’s why before you put the proverbial pen to paper, it’s important to do your homework and find out all you can about the company. Then ask yourself: what stands out about them and what makes you most excited to work there?

Tip #2: Demonstrate your track record.

As Kansas City’s marketing recruiting experts, Morgan Hunter knows you need to get beyond the fluff and hyperbole and give a hiring manager hard numbers. For instance, if there’s a particular marketing campaign you worked on that you’re especially proud of – and that’s relevant to the job opening – talk about. Give a quick overview, explain the measurable results you achieved (with actual numbers), and then talk about how this experience can have a positive impact on the potential employer.

Tip #3: Describe what you can do for them.

Are you a creative genius with high marks for art direction? Do you understand the ins and outs of social media and how to best engage with audiences? Are you a direct mail whiz who has a track record of helping companies get noticed by prospects?

Whatever area of marketing you specialize in, bring home the point that you can add value to the company through it. Re-read the job description and look for the company’s pain points in them. Then try to address one or two and how your background can help overcome them.

When it comes to writing a killer marketing cover letter, just make sure you don’t:

  • Send in a one-size-fits-all letter. Customize each one to the position you’re applying for.
  • Send a novel. Hiring managers are busy and don’t have time to read a three-page letter.
  • Regurgitate your resume. These two documents should go hand-in-hand and complement each other.

Need more help polishing your resume and cover letter, and finding your next new marketing job?

Connect with the Kansas City’s marketing recruiting experts at Morgan Hunter. We have a dedicated Sales, Marketing & Advertising division with experienced recruiters that know who’s hiring in marketing in our local area and how to connect you with top opportunities. Contact us today to learn more.