As a leading Kansas City recruitment firm, Morgan Hunter knows that with so much invested in overhead, marketing can oftentimes take a back burner for many companies. However, it’s a function that’s fundamental for business success. It can help you gain credibility and trust, win new clients, and attract top talent. The good news is that you can market and promote your company effectively – as well as affordably. Here are 6 cost-effective ways:
#1: Get free publicity.
You don’t need to call in an expensive PR agency to get free publicity. When you hire new people, or start offering a new service, write a press release and distribute it to your local media, or industry trade publications. Put it on your website and share it on your social media profiles, as well. Another way to get publicity is to get involved in your community by sponsoring a club or local event. You’ll be helping out in a positive way, while also promoting your brand.
#2: Leverage social media.
Use social media wisely. If you have a retail or direct to consumer business, look to Facebook, Instagram and Snapchat to promote your company. If you work with other businesses only, then consider any industry-related social media sites, along with LinkedIn. Post high quality content, use sponsored updates, and join and stay active in industry groups.
#3: Network.
There’s still a lot of value in good, old-fashioned networking. Plus, it’s a no-cost or low-cost way to market your business. So attend industry seminars and events. Go to those local chamber of commerce meetings. And join a national professional group. The more you get connected, the more doors can potentially open for your business.
#4: Offer to give a speech.
Are you a subject matter expert? Then there are likely plenty of organizations out there interested in having someone like you speak to their group. Not only does this position you as an authority in your field, but it can also help you expand your network of contacts and attract new customers. Just make sure you have something interesting and relevant to share.
#5: Build strategic partnerships.
When you build partnerships with other complimentary companies, you can refer customers to one another, boost brand awareness within new markets, and build your business. Plus, people are more willing to buy based on recommendations from those they know, trust and already do business with.
#6: Ask your customers for referrals.
Asking for referrals is one of the easiest and most cost-effective ways to grow your business. However, for many people, it’s awkward, as well. But don’t let your discomfort get in the way of this potentially huge source of new clients. Get in the habit of asking for referrals – and you’ll get more clients as a result.
Do you need help marketing your business to today’s top candidates?
Let Morgan Hunter know. As a leading Kansas City recruitment firm, we can position and present your company as an ideal employer to the types of workers you want to attract. As a result, you can build the strongest team – and a more profitable business. Contact us today to learn more or get started.