You know relationships with your clients are critical to business success. So why then are you focusing all your time and attention on getting new clients, instead of refocusing some of that energy into keeping existing clients happy?
As one of the leading sales and marketing staffing agencies in Kansas City, Morgan Hunter knows when it comes to client loyalty, it’s all about relationships. And if you don’t have strong ones with your clients, then they will jump ship at the first opportunity.
To help you build better long-term relationships with your clients, consider these tips:
Create Regular Touchpoints
You should build in regular touchpoints with your clients throughout the year. These can include in person meetings with them to review existing projects or services along with future needs; phone calls to check in; emails notifying them of business articles of interest; newsletters with timely information; invitations to events they may benefit from; and introductions to other clients offering complementary services.
These communications should not be focused on sales; rather, you should be positioning yourself as an expert and a trusted partner so when they need a service you offer, they will think of you first.
Always Be Honest
Nothing undermines a long-term relationship like deception and dishonesty. So always be honest and upfront with your clients. You are trying to cultivate a reputation of integrity – a trait successful businesses depend on – and even the smallest white lie will erode it.
Meet Deadlines
Ever hear the saying “under-promise and over-deliver”? Well, this is especially true when it comes to developing long-term relationships with clients. One missed deadline can seriously harm your relationship and get your client thinking about other options. So set realistic deadlines from the get-go and then do everything in your power to meet them.
Think of Yours Client as People
Your clients are more than just a way for you to meet your sales goals. They are real people, with likes and dislikes in terms of how they want to conduct business; professional and personal goals; and visions for their futures. And the faster you recognize this, the better you will be at not only developing relationships, but building close, personal ties that stand the test of time.
Bonus tip: Another tip for communicating with clients – and building strong relationships as a result – is to raise your social media visibility. On your social media pages, you can post relevant content of interest and also give your clients a channel on which to communicate with you. This results in creating a dialogue between you and your clients, which contributes positively to client loyalty.
Need a social media expert – or any other kind of sales and marketing expert – to help you build relationships with your clients? Let Morgan Hunter know. As a leading sales and marketing staffing agency in Kansas City, we have the resources and first-hand industry knowledge to connect you with highly qualified, high-caliber candidates. Contact us today to learn more.