As a leading Kansas City recruitment agency, Morgan Hunter knows your current and former employees can be your best advocates when it comes to building a strong employer brand. Or they can crush your reputation – and hurt your recruiting and hiring efforts – through job review and social media sites like Glassdoor, Indeed, LinkedIn and Vault. Once the damage is done, it could take years to clear the wreckage and rebuild your brand.
So how can you tell if your online employer reputation is hurting your company?
You need to monitor it.
It’s important that you know what is being said about your company and your brand online – whether it’s from an unhappy former employee or a customer. If there is inaccurate information online, you’re going to want to counter it – even if it seems minor.
Your first step in monitoring your reputation should be to conduct a simple Google search of your company’s name. This will bring up a variety of results, including any negative reviews on sites like Yelp.com. You should also look up your company on the sites mentioned above (Glassdoor, Indeed, LinkedIn and Vault). Your aim should be to find any online mentions of your brand wherever they take place so you can deal with them where appropriate. If someone mentions your company in a negative way, be sure to respond to their comments in a timely manner.
In the future, to help you monitor online discussions about your brand, you can use tools and sites like:
- Google Alerts – You can create Google alerts for your company, your products and your senior staff members. You’ll be sent an email anytime there’s an online mention of the subject you created the alert for.
- Twitter – You can use tools like TweetDeck and Twitterific to monitor what’s being said about your brand on Twitter, or you can manually conduct a Twitter search.
- Social Mention – Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, and videos.
In all the transparency the digital age offers, people approach job searching very much the same way they do buying a new car. They look online for information and reviews. It’s vital that what they find offers them a positive perspective on your company. If you find your employer brand could use a little work, then consider working with a recruiter.
When it comes to overcoming a weak employer brand – and sourcing better candidates, a professional recruiter can be your best friend. They are marketers at heart, after all, and will know how to sell your company in a way that will resonate with job candidates.
Need help recruiting great candidates for your company? Call Morgan Hunter. As a leading Kansas City recruitment agency, our experts can work with you to learn about your staffing needs and objectives, and then strategize the most cost-effective plan for meeting your recruiting needs. Contact Morgan Hunter today to learn more.