Imagine this scenario:
You’re a highly skilled job candidate in search of your next opportunity. You come across a job posting from ABC Company that sounds ideal. You’ve never heard of the company before, so naturally you want to do some research. But when you go onto LinkedIn to check out their company page, you find the following:
- Sparse and poorly written information about the company;
- A listing of employees – none of whom have headshots – with sketchy sounding job titles; and
- Job openings that were current a year ago.
Clearly, the candidate won’t have a positive impression of the company – which may impact their decision of whether to apply or not. That is why it’s so important to build a strong and updated employment brand on LinkedIn.
As leading recruiters in Kansas City, Morgan Hunter knows that today’s candidates are looking at company profile pages on LinkedIn to assess potential employers. And if your brand doesn’t measure up, then it will impact your ability to attract the best talent.
Still not convinced LinkedIn is right for your company? Here are a few more reasons you should re-consider.
- It’s free and easy to use. All it takes is an investment of time.
- It enhances your ability to build strong relationships. You can connect and stay in touch with candidates, suppliers, partners and colleagues. And when it comes to working for or doing business with you, people are most comfortable with those they are already familiar with.
- It helps you grow your network. Once on LinkedIn, the site will suggest groups related to your industry, enable you to connect with others in the field, and get you involved in online discussions. That way, for instance, you can reach out to potential candidates before attending a trade show or job fair. With the content you post, you can also position your company as an industry leader, enhancing your employment brand in the process.
- It enables you to improve your online presence. When you post regular content about your company online, you’ll boost your search engine rankings. You can also easily display your website and blog posts on your LinkedIn profile, which can enhance traffic back to your website.
Now imagine this scenario:
A candidate visits your LinkedIn profile page and sees relevant and engaging blog posts, a clear description of what your company does, a listing of all your employees with completed profiles, videos from current employees talking about why they like working at the company, and recommendations from happy customers.
That candidate is much more likely to not only apply for a position at your company, but to want to work there, as well. That’s how having a strong brand on LinkedIn can pay off big time.
If you need additional help sourcing top candidates for your company, call Morgan Hunter. As leading recruiters in Kansas City, we’ve helped thousands of companies find great people. Contact us today if you’re ready to learn more.