It used to be that employers had generous budgets for perks like professional development. But, as one of the top marketing recruiters in Kansas City, Morgan Hunter knows that in today’s economy, more and more companies are cutting back in these areas – and leaving the cost of continual learning to their employees.
If your company doesn’t offer any professional development opportunities – but you know education is vital to the success of your marketing career, here are some tips to follow:
#1: Read All You Can
If, for instance, you want to learn more about a topic like search engine marketing, then search for books online and even at your local library that will help you expand your knowledge base. When you’re buying online, remember you can purchase e-versions or used versions for a fraction of the cost.
Set goals for yourself too. For instance, aim to read at least one book a month. Make sure you also bring your tablet or a hard copy with you wherever you go. That way, you can make use of the time you spend on the train or in a waiting room.
#2: Get a Mentor
If you’re not a big reader and would much rather engage with someone else, then seek someone out to serve as a mentor to you. You can do this in any number of ways, including:
- Checking with your company or your alma mater’s alumni association to see if they have a mentoring program.
- If they don’t, then reach out to people in your field via social networking sites like LinkedIn and ask for recommendations.
- Finally, if you have some cash hand, consider hiring a career coach who can help guide you on how to expand your skill set and advance in your career.
#3: Network All You Can
Today, there are so many opportunities to network, both online and off. If you don’t have a ton of time to spare, then join industry groups on sites like LinkedIn. Commit to reading and commenting on topics regularly, as well as connecting with others in the group.
If you have more time to network, then do it in person. You can even kill two birds with one stone by attending conferences and seminars where you’ll gain new knowledge, as well as benefit from meeting new people.
And if you’re ready to take your marketing career to the next level, call Morgan Hunter. As one of the top marketing recruiters in Kansas City, we’ve helped thousands of job seekers find their next great opportunity in their careers. How do we do it? We ask questions that go beyond experience to career aspirations and interests, enabling us to connect you with the jobs that are the best fit for you.
Contact us today to learn more or search our marketing jobs in Kansas City now.