Looking to hire for your marketing department? As Overland Park’s top marketing recruiters, Morgan Hunter knows whether you need a spokesperson or a strategist, there are certain traits to be on the lookout for when interviewing candidates. Here’s a look at six of them:
1. Creativity.
Marketing is all about communicating messages and getting your target audience to act on them. But in a world where most people feel over-communicated to, it takes creative content and out-of-the-box strategies to achieve that business goal.
2. Strong writing skills.
Whether the person you’re hiring is communicating with customers or internal stakeholders, it’s often through the written word. From blog posts and status updates to press releases and annual reports, writing is an essential part of most marketing jobs. That’s why, if you want to hire the best candidates, you should always ask for writing samples and might even want to give them a writing assignment so you can better gauge their work quality.
3. Data driven.
When it comes to marketing, you need to know what’s working – and what not. That’s where data comes in. Data-driven marketers know how to leverage available tools and technology to measure marketing campaigns and KPIs, as well as learn from metrics and apply that knowledge.
4. Adaptability.
Things are changing quickly in the world of marketing. The next up-and-coming tool or vehicle could be obsolete in a few short years. That’s why you need people who can quickly adapt to new situations, stay informed on trends, and be prepared for whatever challenges come their way.
5. Enthusiastic learner.
Besides being adaptable, the best marketers are eager learners. They know the world of marketing is based on innovation and forward progress. That’s why they’re always reading and learning about new ways to benefit their careers and their employer.
6. Customer-centric.
In the end, it’s all about the customers – and good marketers know this. Look for candidates who will become a champion for your customers, understanding their expectations and how to best engage them with your company.
Do you need more help hiring marketing professionals for your company?
Connect with Morgan Hunter. As Overland Park’s top marketing recruiters, we understand the skills and proficiencies sales, marketing & advertising professionals need to be successful – and we can help you hire top talent for your team. Contact us today to learn more.
