4 Most In-Demand Marketing Skills in 2019

  Employers are in desperate need of skilled marketing professionals. According to the 2019 Marketing Talent Crunch Survey by Spear Marketing, 90 percent of employers say it’s difficult to find marketing talent, and 89 percent said their marketing department is understaffed. It’s not that there is a shortage of marketing professionals. The problem is, these… Read More »

4 Free Resources for Marketing Professionals

  Marketing professionals in today’s workforce have to be skilled in multiple marketing disciplines: copywriting, graphic design, search engine optimization, content creation — the list goes on. With so much on your plate, you could use some help. Luckily, there is a multitude of free resources you can take advantage of to make your job… Read More »

4 Steps for Creating a Personal Brand

  Brands have traditionally been associated with large corporations, but with the proliferation of social media, most people now have their own personal brand, whether they know it or not. Your Facebook, Twitter, LinkedIn, and other social media profiles have shaped your online personality, in effect creating your own personal brand. Once you start thinking… Read More »

What to Look For in a Marketing Job Candidate

Looking for a strong marketing candidate is a little like looking for a strong sales candidate. You want to find someone who is good at forming relationships and can tell you the strengths and unique features of a product. Since marketing is so web-reliant these days, marketing candidates also need a lot of tech savvy… Read More »

Social Networks Are Creating New Marketing Jobs

Five years ago, Twitter didn’t exist and Facebook was mostly used among college students as a way to connect with their friends and classmates. Today, Facebook has more than 500 million active users and Twitter reported in April 2010 that new users were signing up at the rate of 300,000 per day. Large companies and… Read More »