Here’s How You Can Use Technology to Engage Candidates

With low unemployment, competition for the best candidates is fierce. That’s why you need access to the top tools and technology possible to source and engage candidates, especially ones that are passive. What are a few ways that are easy to put them to use? Here’s a look:

Uncover any mutual connections.

The beauty of a site like LinkedIn is that not only can you connect with and learn about candidates, but find out more about who they know. Chances are you might have a contact in common. If you do, ask for an introduction. The candidate will be far more open to the opportunity if they know you have a mutual friend or colleague.

Research the candidate.

Thanks to Google and social media, it’s easy to find out details about candidates before you connect with them. Look to sites like Twitter, Facebook, LinkedIn, Quora and others to read more about what they’re interested in and posting about online. When you know a little bit more about the candidate on a personal level, it’s far easier to engage them.

Keep your career site and social media profiles updated.

The first thing a potential candidate is going to do when they find out about your opportunity is Google you or go to your company website. What are they going to find? It’s important that your online reputation is a good one and that your website looks polished and professional. If it doesn’t, then it’s going to be a big turn-off to top candidates.

Set up an email campaign.

Once you have a network of passive candidates, start emailing them through a platform like MailChimp on a regular basis, so you stay top-of-mind when they’re starting to look for a new job. Send along information, such as trends on salary and how your company measures up; skills that are most in-demand; and top industry-related news and stories.

According to a LinkedIn report, 70% of the workforce is passive talent. Follow the tips above for tapping into this hidden pipeline and find your next great hire, faster.

Interested in more help with your hiring process?

Morgan Hunter is one of the leading recruitment teams in Kansas City and can help make the sourcing and hiring process easier for you, all while delivering the talent you’re looking for. Call us today to learn more!

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