As a marketing professional, part of your job is staying on top of current industry trends. But with heavy workloads, tight deadlines and (hopefully) a personal life, it’s hard to find time to learn every emerging trend is the ever-changing marketing world.
Podcasts are a wonderful solution. You can listen to them during your commute or while working, and many are short enough that they won’t take up much of your time. Here are 4 marketing podcasts to get you started:
Social Media Marketing Podcast
Social Media Examiner is one of the web’s top authorities on social media marketing (SMM). Started in 2009, the website now has more than one million readers per month, and they’ve produced some of the best SMM content. It only makes sense that they would create the premier podcast for SMM. Hosted by Social Media Examiner CEO and founder Michael Stelzner, the weekly podcast features strategies, emerging trends, and interviews with leading SMM professionals.
Any marketing professional knows that a successful content strategy is paramount to your overall marketing success. Copyblogger FM is a great resource for staying abreast of trends and strategies in content marketing. Hosted by Sonia Simone, co-founder and Chief Content Officer of Copyblogger, the podcast covers content marketing strategies, copywriting, email marketing, conversion optimization and more.
Marketing Over Coffee
If you’re looking for a short podcast whose topics encompass all aspects of marketing, Marketing Over Coffee should be your first listen. Clocking in at a breezy 20 minutes, this podcast covers social media, SEO, email marketing and even traditional, non-digital marketing campaigns. Hosts John J. Wall, VP of Marketing at EventHero, and Christopher S. Penn, adjunct professor of Internet Marketing and Advanced Social Media at the University of San Francisco, are some of the top minds in marketing, so you know you’re getting actionable, real-world tips.
Chances are you’re familiar with the hosts of this podcast. Neil Patel is a New York Times bestselling author and was named one of the top 10 marketers by Forbes. His co-host, Eric Siu, is a keynote speaker and founder of digital marketing agency Single Grain. Together, they give some of the best advice out there on SEO, content marketing, social media, email marketing, conversion optimization, and other online marketing tactics.
If you’re looking to develop your marketing skills, learn new strategies, and improve the success of your marketing, then give these podcasts a listen.
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