Want to advance in your marketing career? You need to do more than simply bring your ‘A’ game every day to the office. While working hard and meeting your boss’s expectations are always key to getting ahead, there’s another important step you can take to put your career on the pathway to a promotion: earning certifications.
When you earn certifications, you can gain new knowledge and sharpen existing skills. In addition to that, your certifications demonstrate to your boss, your colleagues, and your clients that you’re an expert in a certain aspect of marketing. Beyond that, these also send the message that you have the kind of ambition and initiative many companies covet.
But with so many different certifications available, both in the classroom and online, which are the most important ones to focus on? As marketing recruiters serving the Kansas City area, we know which certifications are important to employers. Here are three must-have ones you should get:
#1: Google Analytics Certification:
Earning this certification tells your current employer and future ones that you know how to measure campaign metrics and monitor KPIs, all to boost the performance of a campaign. Google offers courses in both Google Analytics for Beginners and Advanced Google Analytics to prepare for the certification test.
#2: HubSpot Content Marketing Certification:
With this certification under your belt, it showcases that you know how to create content that resonates with a company’s target audience, driving sales and leads in the process. Through HubSpot Academy, you can access courses and training, all of which are free, to prepare for the test.
#3: HootSuite Social Marketing Certification:
When it comes to marketing, social media is a key player in your strategy. With this program, you can actually earn certifications in several different areas, including social marketing, advanced social advertising and advanced social media strategy. In addition to the actual certification, HootSuite likewise offers ample training and support resources.
Need help finding a new marketing job to put your certifications to use in?
Morgan Hunter can help there, too. In fact, we even have a specialized sales and marketing division that focuses exclusively on matching qualified candidates like you with excellent marketing jobs at some of Kansas City’s leading companies.