Creativity Meets Tech: How to Market Yourself Effectively as an IT Professional


As a tech professional, you’re in demand. But that doesn’t mean getting a job in the field is going to be easy. As leading KC tech recruiters, Morgan Hunter knows you’re going up against other smart, passionate and driven candidates who want the position as much as you. So how you can stand out in a sea of other IT professionals? By taking a more creative approach to marketing yourself. To help you, here are a few tips to put to use:

Become a fan.

Employers want to hire people who are looking for more than just a paycheck. They want those who will come to love their company and all it stands for. While you don’t need to show up to the interview in a company sweatshirt or send in a photo of you in front of their headquarters along with your resume, you do need to show that you’re enthusiastic and excited about what they do.

That’s why it’s so important to research the company ahead of time and get to know as much as you can about their mission, vision, customers, and services. Then tie your background into their story in your resume, cover letter and interview answers. This shows the hiring manager that you’re interested in more than just a job, but in their unique brand.

Know the industry.

If you don’t have experience with the industry you’re applying to, you might get overlooked over another candidate who does. That’s why, in addition to learning about the company, it’s vitally important to also get to know the field. You should be able to answer questions, such as “What opportunities and challenges are on the horizon?” and “What current trends are making waves?”

If you don’t have answers to these questions, then start researching the industry, checking out competitor websites, and reading through related social media profiles and blog posts. That way, you can develop talking points to help underscore your industry-specific knowledge in your cover letter and interview.

Tell a story.

Nothing stands out quite like a story. So before you sit down to write your resume, cover letter or prepare for an interview, think about a few stories that you can share that will set you apart. For instance, if you’re an avid runner and regularly participate in marathons, talk about how that experience has helped you learn vital skills like perseverance, self-discipline, and goal-setting. Then tie that into how it will help you to contribute in a valuable way at the company.

Go beyond your tech skills.

Clearly, you need solid technical skills to get hired for an IT position. The question is, how do you set yourself apart from other candidates with the same hard skills as you? Showcase your other cross-disciplinary abilities. For instance, talk about your presentation experience or your collaboration skills. Today’s employers need tech people who can do more than just code and develop, but also explain their work in non-technical ways and collaborate effectively with other non-technical co-workers. That’s why talking about these kinds of soft skills can help you get noticed by hiring managers.

Show your passion.

At the end of the day, companies want people who are self-starters. So when you engage in activities like writing, blogging, speaking at conferences, or creating a website to show off your work, you’re demonstrating that you’re driven outside of the typical 9-to-5 employee. Rather than simply talking about your experience and accomplishments, this kind of proof demonstrates your passion and abilities in a tangible way.

Need more help finding tech jobs in Kansas City?

Call the experts at Morgan Hunter. As leading KC tech recruiters, we can connect you with top IT jobs and top employers in the area, whether you’re looking for work as a web developer, network engineer, business analyst, or in another IT position. Contact us today to learn more, or search our tech jobs in Kansas City now.