One of the most important aspects of your company is marketing. It’s how you support the sales process, forge strong ties with customers and partners, and get the word out about new products and initiatives. That’s why, if you’re not finding the marketing talent you need, it can have a major impact on your bottom line. What can you do?
As one of Kansas City’s top marketing recruiters, we recommend before you start your next big recruitment push, you take stock of your hiring process so you can identify weak spots. To help you, here’s a look at a few possibilities:
Poor job descriptions.
Many job postings out there sound the same. They’re either long-winded and focus 100% on the needs of the employer. Or they’re too vague and lack the information a top candidate needs to determine whether the job is right for them. The end result is the same: a lack of qualified candidates applying to jobs.
What to do: Invest the time in crafting a strong job description. Make sure it gives candidates a flavor for what the job is about and why they should want to work for your company. When you focus on what your company can do for potential new hires, you’ll attract stronger candidates in the process. Remember, you’re marketing to marketers and you need to have a clear, compelling message if you want to get their attention.
Ineffective interviewing process.
Are interviews conducting by hiring managers who aren’t trained in best practices and effective interviewing techniques? If so, you’re not alone. In fact, one Leadership IQ study reported that 82% of managers were too pressed for time or lacked confidence in their interviewing abilities to heed the warning signs of a potential bad hire.
What to do: Make sure those involved in the hiring process are fully trained, know the kinds of questions to ask, and how to spot red flags in a candidate. It’s also important that you give candidates the time to ask their own questions, too. That way, you’ll be able to gain a clearer sense of what’s important to them. Likewise, candidates can better determine whether the opportunity is a good match for them and can self-select out if it’s not.
Slow hiring process.
Top candidates are in demand. And if you require five rounds of interviews and take a month to make a hiring decision, you’re going to lose out. What’s more is that the longer you take to hire, the fewer candidates – who are likely of lesser quality – you’ll have to choose from.
What to do: You’re competing against other companies to win the best people for your marketing team. That means you need to streamline your hiring process and eliminate unnecessary steps. For instance, instead of face-to-face interviews with 10 candidates, conduct phone screens with each and only bring in five to interview.
Don’t have the time or resources to improve hiring – and find the marketing professionals you need?
Consider outsourcing the function to Kansas City’s marketing recruiting experts. At Morgan Hunter, we have a dedicated Sales, Marketing & Advertising division with experienced recruiters who understand the precise skills and proficiencies necessary for candidates to be successful in the field of marketing. Beyond a deep understanding of the talent market, we can also offer you access to a vast network of qualified candidates – so you can hire better and faster. Contact us today to learn more.