When it comes to attracting top talent, most companies know they need to have an online presence. However, as a leading Kansas City staffing agency, Morgan Hunter knows many of them don’t invest the necessary time and resources toward making that presence great. As a result, candidates wind up having a confusing or frustrating experience – which reflects poorly on the company as a whole.
So is your online presence scaring job candidates away? It is if you’re making these mistakes:
Making Job Postings Hard to Find
Do job candidates get to your career site and have a hard time finding job postings? If they have to click more than three times, then your job postings are buried and you’re going to lose top candidates.
Keep in mind, the #1 reason people are going to your site is to apply for jobs. If postings are hard to find, then you’re reducing the number of qualified candidates who will apply. Instead, give your job postings front and center visibility.
Not Updating the Site Frequently
It’s imperative to ensure all job postings are current. There’s nothing more annoying to a job candidate than to find a posting that seems ideal for them, only to find out the application deadline has passed.
In addition, make sure all company information and news and events are timely and accurate. Outdated information will make your company look sloppy and disorganized.
Making Your Site All About You
Sure, candidates want to know about your company if they’re considering working there. However, you shouldn’t make your career website all about you. Rather, you should be promoting what your company can do for its employees.
For instance, do you offer a mentoring program, opportunities for advancement, or flexible schedules? Whatever unique perks you can provide to employees, you should be highlighting them on the site, whether through page copy, video or blog postings. So quit talking about the company and all you require – and focus instead on why someone would want to work for you.
Slow Loading Content
You know it’s annoying to go to a web page and have to sit there for a minute until the page content loads. So why do you put potential candidates through that experience? Rather, skip the Flash and huge graphics that make your site’s load time slow and instead aim to offer an easy user experience and fresh and engaging content.
Not Optimizing the Site for Mobile Devices
Today, a majority of job candidates use their mobile devices to search for and apply to job postings. And if your career site isn’t optimized for mobile, then you are missing out on top talent. So it’s important to work with a developer who can ensure that your site looks great and functions properly on the web, smart phones and tablets.
Still not sure how effective – or not – your career website is? Then have someone who isn’t an employee go through the process of applying for a job and perusing the site. Then ask them to rate their experience. This kind of objective feedback can prove invaluable when trying to design the best candidate experience possible.
And if you need additional help attracting top candidates, give Morgan Hunter a call. As a leading Kansas City staffing agency, we’ve helped companies throughout the area secure their most valuable asset – quality employees. And we can help you too! Contact us today if you’re ready to find out more.